1. Reach Hungry Audiences Everywhere: 

Digital marketing extends your culinary reach far beyond the local neighborhood. Use online, digital campaigns to attract customers from different areas and backgrounds, ensuring your delicious dishes are enjoyed by many people. Some great avenues for digital marketing are social media marketing, search engine optimization, and pay-per-click ads. After all, 35% of diners are influenced by online reviews when deciding to eat at a restaurant (WebFX). 

2. Engage and Delight Through Visual Storytelling: 

A picture is worth a thousand words, especially in the food industry. Our digital marketing strategies focus on captivating your audience with mouthwatering visuals and compelling narratives. We can help you craft and take Instagram-worthy food photos and engaging cooking stories. Through this, we craft a visual feast that keeps your audience craving more. 

3. Personalized Experiences for Every Palate: 

Through data-driven insights, we tailor your digital presence to suit individual tastes. Our strategies ensure personalized interactions, from targeted social media campaigns to customized newsletters, creating a unique and memorable experience for each customer. When consumers are inundated with a lot of content, personalization is essential. Personalization is appreciated by 69 percent of customers if it is based on data they have explicitly shared with a business (ninetailed). 

4. Stay Fresh in a Dynamic Market: 

Digital marketing enables your food business to stay agile and responsive to ever-changing market trends. We keep your brand fresh and relevant through constant reviews and analysis. We can adapt our strategies, on the fly, to align with evolving consumer preferences and industry innovations. 

5. Convert Clicks to Customers: 

From enticing landing pages to seamless online ordering experiences, our digital marketing tactics focus on converting digital interactions into loyal customers. Your website should become your best salesperson. We optimize your online platforms for a seamless journey, ensuring that the ease of ordering matches the excellence of your culinary creations. Nearly 60% of restaurants can expect more sales when they offer online ordering (madmobile) 

At Koya Digital, we savor the opportunity to elevate your food business through strategic and delectable digital marketing. Let’s embark on a journey where every click, share, and like contributes to the culinary success story you’re destined to tell. Click here to contact us! 

The post Why is Digital Marketing Important for Food Brands?  appeared first on Koya Digital.

Building a Subscriber List: 

Your email marketing journey begins with a quality subscriber list. Here’s how to build and maintain it:  

• Signup Forms: Add signup forms to your website, social media, and checkout pages for visitors to join your email list.  
• Incentives: Offer incentives like discounts or recipes to encourage visitors to subscribe.  
• Segmentation: Split your list based on preferences, purchase history, and behavior to send personalized content.  
• Consent: Ensure compliance with privacy regulations by obtaining consent from subscribers and providing an option to unsubscribe. 

A good list ensures that your emails reach the right audience.  

Consistent Communication:

Consistency is key in maintaining customer engagement. Set up a regular email schedule to stay on your subscribers’ radar:  

• Newsletters: Send out monthly or weekly newsletters featuring new product releases, customer testimonials, and industry insights.  
• Seasonal Promotions: Capitalize on seasonal trends and holidays to offer timely promotions and recipe ideas.  
• Automated Drip Campaigns: Create automated campaigns triggered by subscriber actions, such as abandoned carts or post-purchase follow-ups.  

Regular communication keeps your brand top of mind when subscribers consider frozen food options. Most marketers send 2-3 emails per day. 12% send a weekly email¹.  

Personalized Content:

Personalization is key to engaging customers in the frozen food niche. Tailor your emails based on subscriber preferences and behaviors:  

• Product Recommendations: Recommend frozen food products based on past purchases or browsing history.  
• Recipes: Share recipes that incorporate your products, making meal planning easier for subscribers.  
• Special Offers: Send exclusive discounts and promotions to reward customer loyalty.  

Personalization using dynamic content is the top personalization tactic used by brands. This is the best way to improve email performance².  

Educational Content:

Educational content can establish your brand as a trusted source of information in the frozen food niche. Consider:  

• Cooking Tips: Share cooking techniques, defrosting guidelines, and best practices for your frozen products.  
• Nutritional Insights: Provide information on nutritional benefits, dietary considerations, and ingredient transparency.  
• Storage Recommendations: Offer tips for proper storage to maintain product quality and safety. 

Educational content not only engages customers but also adds value to their frozen food experience. The best email subject lines grab attention, include offers, and match the recipient’s preferences³.    

Eye-catching Design and Imagery:

Visual appeal matters in email marketing. Invest in:   

• Compelling Imagery: Use high-quality images of your frozen food products, prepared dishes, and ingredients.  
• Mobile Responsiveness: Ensure that your emails are optimized for both desktop and mobile devices. Mobile devices are used to open 55% of emails⁴.  
• Clear Call-to-Action (CTA): Make CTAs prominent and actionable, directing subscribers to your website or online store.  

Visually appealing emails increase click-through rates and drive conversions.  

Feedback and Surveys:

Engage customers by seeking their feedback and opinions:  

• Surveys: Conduct surveys to gather insights on customer preferences, dietary needs, and areas for improvement.  
• Feedback Forms: Provide a place for subscribers to share their thoughts and suggestions.
• Listening to your customers demonstrates your commitment to their satisfaction and can lead to valuable product improvements.  

Email marketing is a great tool for engaging customers in the frozen food niche. Having a good subscriber list, personalized content, unique insights, good design, regular communication, and feedback are all key factors in a good email campaign. Effective email marketing not only drives sales but also fosters customer loyalty and brand advocacy in this dynamic industry. 

Sources:  

1. https://blog.hubspot.com/marketing/email-marketing-stats 
2. https://www.litmus.com/resources/state-of-email-workflows 
3. https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report?_ga=2.134746674.2116605659.1655405116-782004359.1655405116&hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&hubs_content-cta=HubSpot%20Blog%20Research 
4. https://www.insiderintelligence.com/ 

The post Email Marketing – How to Engage Frozen Food Customers appeared first on Koya Digital.